We build brand universes through strategy, art direction, high-end photography, and audiovisual storytelling.

Culture is an
everyday building.

Culture is an
everyday building.

Paola Camarena

DESIGNER AND ART DIRECTOR

REEMPLAZAR

What we offer.

Branding

Studio or location, controlled or found — I shoot fashion that has something to say. Collections, lookbooks, editorials for independent labels and international publications.

Branding

Studio or location, controlled or found — I shoot fashion that has something to say. Collections, lookbooks, editorials for independent labels and international publications.

Creative direction & photography

Faces, bodies, presence. I work with artists, creatives, and private clients on portrait sessions that feel like a conversation rather than a sitting.

Creative direction & photography

Faces, bodies, presence. I work with artists, creatives, and private clients on portrait sessions that feel like a conversation rather than a sitting.

AUDIOVISUAL PRODUCTION

Campaigns, lookbooks, and product shoots for brands that want imagery with a point of view. Shot with intention, delivered ready to publish.

AUDIOVISUAL PRODUCTION

Campaigns, lookbooks, and product shoots for brands that want imagery with a point of view. Shot with intention, delivered ready to publish.

BRAND EXPERIENCE

Beyond the shutter — I concept and direct shoots from mood board to final frame. Set design, casting direction, styling guidance, and post-production supervision.

BRAND EXPERIENCE

Beyond the shutter — I concept and direct shoots from mood board to final frame. Set design, casting direction, styling guidance, and post-production supervision.

Create a free website with Framer, the website builder loved by startups, designers and agencies.